AI-Powered GTM Pipeline: Automate Your Outbound B2B Campaigns

Versatik orchestrates your B2B outbound GTM pipeline with AI calls, email and LinkedIn β€” from data extraction to automatic qualification.

An AI voice-first B2B pipeline.

From data extraction to multichannel outreach β€” outbound AI calls, email, LinkedIn β€” Versatik orchestrates every automated outbound sequence to qualify your leads before a human ever picks up the phone.

3 coordinated outbound channels

AI calls, email and LinkedIn synchronized in a single automated pipeline.

100% automated & GDPR-ready

Every step of the pipeline complies with French and European regulations.

Voice-first: unique competitive advantage

Outbound call AI is the one layer your competitors don't have yet.

Two layers, one engine.

Sales Pipeline Generation is built on a Data Layer and an Engagement Layer. Every prospect is enriched, scored, then engaged through an automatically triggered multichannel sequence.

Step 01 Β· Data extraction & enrichment

Building an ultra-qualified contact base from cross-referenced sources (LinkedIn, B2B registries, targeted scraping). Each lead is waterfall-enriched: verified email, mobile number, job title, intent signal.

Step 02 Β· ICP profile qualification

A scoring model filters leads according to your Ideal Customer Profile (industry, size, decision-making role). Only high-conversion-potential contacts enter the engagement pipeline.

Step 03 Β· First contact via outbound voicebot

A Speech-to-Speech AI agent handles the initial outbound call: qualification, information gathering, handoff to a human if interest is detected. No competing tool does this natively.

Step 04 Β· Email + LinkedIn sequences by scenario

In parallel or as post-call follow-up, automated sequences take over: personalized cold email (call summary, intent signal), targeted LinkedIn outreach, conditional follow-ups based on responses.

Step 05 Β· Every interaction tracked in your CRM

Every touchpoint (call, opened email, LinkedIn reply) feeds your commercial pipeline. Real-time dashboard, conversion rate by channel, and hot lead alerts.

A B2B database that does more than just exist.

Waterfall enrichment cross-references multiple sources to ensure every contact is reachable, up to date, and within your ICP target.

Targeted scraping & extraction

Extraction from LinkedIn Sales Navigator, B2B registries, sector directories and intent data. Each source is cross-referenced to eliminate duplicates.

Waterfall enrichment

If one source does not provide the email, the next one takes over. If the mobile number is missing, a third provider fills it in. Result: 85%+ valid contact rate.

Data cleaning & deduplication

Real-time email verification, bounce detection, unsubscribe removal, GDPR compliance and anti-spam rules. Your domain reputation is protected.

Intent signals & trigger data

Detection of buying signals: funding rounds, active recruitment, page visits, job changes. The right message at the right moment.

Geographic segmentation

Filtering by region, postal code, department. Perfect for local campaigns or field strategies.

Automated ICP scoring

Every contact receives a score based on your Ideal Customer Profile. High-priority leads enter the outbound sequences first.

Three channels. One sequence. Zero friction.

Each channel plays a specific role in your multichannel sequence. The AI voicebot opens the conversation. Email nurtures it. LinkedIn amplifies it.

Versatik vs. other platforms

Apollo, Instantly, Clay or La Growth Machine cover email + LinkedIn sequences. None of them natively integrate an outbound AI voicebot channel. That is our differentiation.

Ready-to-use scenarios.

The GTM Engine adapts to your industry. Here is how multichannel sequences work for your B2B targets.

SaaS / Tech β€” Acquiring tech decision-makers

Target CTOs and CIOs at SMEs actively recruiting (intent signal). The voicebot qualifies their current stack before any commercial outreach. LinkedIn extraction + recruitment intent data β†’ Outbound Call AI tech stack qualification β†’ Email with personalized case study β†’ LinkedIn outreach + webinar invitation.

Veterinary / Healthcare β€” Local clinic prospecting

Identify and contact independent veterinarians in a geographic area to pitch a SaaS management tool. Geo-targeting and AI calls do the first-pass filtering. Geo-targeted extraction β†’ Outbound Call AI appointment booking β†’ Confirmation email + resources β†’ Follow-up if no confirmed appointment by D+3.

Culture / Institutions β€” Museum & local authority partnerships

Approach museum directors and cultural managers for B2B partnerships. High personalization and low-frequency sequences to respect the institutional relationship. Enriched institutional contact base β†’ Personalized introduction email β†’ LinkedIn outreach with sector message β†’ Outbound Call AI if email open detected.

Real estate / Local services β€” Property owner lead generation

Identify landlords or property managers in an area and qualify their intent to sell or renovate via an AI voice agent before engaging a salesperson. Data Layer land registry + LinkedIn β†’ Outbound Call AI sale intent β†’ Direct hot lead transfer β†’ Automatic post-call follow-up email.

What the numbers say.

Unlike traditional email platforms, a voice-first GTM pipeline produces measurable metrics from the first weeks of deployment.

Frequently asked questions about AI GTM pipelines

An outbound AI voicebot intervenes at the most critical point in the pipeline: first contact. It calls automatically extracted and scored leads, engages in a natural conversation (Speech-to-Speech, latency < 600ms), qualifies interest, handles simple objections and transfers hot leads to a salesperson in real time. Result: your teams only handle already-qualified prospects, reducing the sales cycle and increasing conversion rates.

Post-extraction qualification is the most profitable stage to automate first. That is where volume is highest (dozens to hundreds of contacts per day) and human added value is lowest. The callbot filters out "not interested" and "not decision-maker" contacts without mobilizing your sales force, which can then focus on high-value meetings.

A dialer dials numbers and hands off to a human as soon as the prospect answers. An AI voicebot conducts the conversation itself: introduces itself, asks qualification questions, handles objections, captures CRM data in real time, and only transfers when an interest signal is detected. It is the difference between a dialing tool and an autonomous sales agent.

Yes, with strong personalization. The voicebot leverages enrichment data (job title, industry, intent signal, technographics) to contextualize each call. It does not read a generic script β€” it adapts the opening based on the contact's ICP profile. In B2B, answer rates on waterfall-enriched mobiles often exceed 40%.

Via webhooks and native APIs. Every interaction (call, opened email, LinkedIn reply) generates an event that automatically feeds back into your CRM: lead status, updated score, conversation summary, recommended next action. Salesforce, HubSpot, Pipedrive and custom tools are supported.

Two weeks on average: one week for ICP audit, Data Layer construction and sequence configuration; one week for testing, voice calibration and go-live. The first outbound AI call can be made on day 10.

Yes. Versatik operates in compliance with GDPR for B2B campaigns: data is enriched from legitimate professional sources, processed on European infrastructure, and sequences respect opt-out rules. Versatik guides you through the legal framing of each campaign.

Launch your GTM Engine in 2 weeks.

ICP target audit, Data Layer setup, multichannel sequence configuration and AI voicebot activation. Turnkey delivery.

    AI GTM Pipeline β€” Automated B2B Outbound | Versatik